Omnisend Reviews
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Omnisend Features and Benefits
Omnisend is an all-in-one ecommerce marketing platform that offers a range of features to help businesses grow. Here are some key features and benefits:
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Email Campaigns: Create professional, stunning emails without any coding using Omnisend’s library of templates. Customize the emails to fit your brand, add products & dynamic discount codes, and save them as presets for your next campaigns.
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Automation: Sell while you sleep with pre-built ecommerce workflows for every step of your customer journey. Adjust and visualize the sequencing or build one from scratch with the drag & drop editor.
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Segmentation: Use complete contact data to personalize your messages, improve your targeting and increase your conversions. Segment your contacts based on Customer Lifecycle Stages, Shopping and on-site behavior, Message engagement, and many more variables.
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Popups & Forms: Capture your visitors' contact details with customizable, TCPA & GDPR-compliant forms and immediately start engaging them with automated messages.
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Product Reviews: Make product reviews work for you. Show ratings in Google search results, show your top reviews in your store, automate your review collection, segment & incentivize reviewers.
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Reporting: Track & learn what’s working best with actionable reporting tools. From a bird's eye view of your aggregate sales and performance metrics to detailed campaign & automation reports.
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Omnichannel Marketing: Increase your sales potential & provide a consistent, omnichannel customer experience by combining email, SMS and more channels – all on a single platform.
These features not only include email automation but also SMS, push notification, WhatsApp, Facebook messenger, pop-up segmentation, and dynamic Facebook and google ad integrations. This makes it a true all-in-one solution. There’s a benefit to having all the solutions under one roof. With these, you can set up campaigns that trigger notifications on different channels, and rest assured that they are all well-timed and improve the customer experience.
Omnisend is well integrated with Shopify, WooCommerce, Magento, etc. making it a great option for e-commerce stores. It allows users to send 500 free messages a month and offers native integrations with plenty of popular eCommerce platforms. Omnisend’s customer service is reportedly excellent.
Please note that this is a general guide and the exact features and benefits may vary slightly depending on updates to the Omnisend platform. Always refer to the official Omnisend website for the most accurate and up-to-date information.
Omnisend Pricing
Omnisend offers three pricing plans: Free, Standard, and Pro.
Free Plan
- Emails: 500 emails/month
- Contacts: Up to 250 contacts
- SMS: 60 free SMS credits
- Features: Email templates, predefined automation, unlimited segmentation, A/B testing, pop-ups, opt-in forms, all signup forms and landing pages with Omnisend branding.
Standard Plan
- Emails: 6,000 emails/month (or more based on contact list size)
- Contacts: Up to 5,000 contacts
- SMS: 60 free SMS credits
- Features: All features from the Free plan, plus 24/7 chat and live support, customer success manager for up to 60,000 contacts, unlimited web ads, and advanced segmentation for eCommerce.
Pro Plan
- Emails: Unlimited emails
- Contacts: Up to 150,000 contacts
- SMS: No free SMS credits; additional credits can be purchased
- Features: All features from the Standard plan, including advanced reporting, 24/7 priority support, and publishing unlimited product reviews.
What payment methods does Omnisend support?
Omnisend supports the following payment methods: Visa (credit, debit, prepaid), MasterCard (credit, debit, prepaid), and American Express (credit, prepaid). Please note that Discover, Diners Club, JCB, and UnionPay cards are not supported.
Omnisend FAQs
Omnisend Alternatives
Here are the top 10 Omnisend alternatives:
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ActiveCampaign
- Best Feature: Advanced marketing automation
- Pricing: $39/month, 14-day free trial
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EngageBay
- Best Feature: Robust marketing automation tool with a free CRM
- Pricing: Custom pricing, free trial available
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Mailchimp
- Best Feature: All-in-one marketing tool with insights for campaign effectiveness
- Pricing: Custom pricing, free plan available
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Moosend
- Best Feature: Visual workflow editor with straightforward triggers and actions
- Pricing: $9/month, 30-day free trial
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GetResponse
- Best Feature: Email and spam testing tools
- Pricing: $19/month, free trial available
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HubSpot
- Best Feature: Ads retargeting tools
- Pricing: $20/month, free trial available
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Klaviyo
- Best Feature: Customizable autoresponders
- Pricing: $20/month, free plan available
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Brevo (formerly Sendinblue)
- Best Feature: In-built CRM capabilities
- Pricing: $25/month, free plan available
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Drip
- Best Feature: Segment your audience based on real-time data
- Pricing: From $39/month for up to 2,500 contacts and unlimited email sends
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ConvertKit
- Best Feature: Tailored for bloggers and small businesses with advanced email automation
- Pricing: Custom pricing, free trial available
What are some alternatives to Omnisend?
Some notable alternatives to Omnisend that offer similar email marketing and automation services include Klaviyo, which is known for its email and SMS marketing platform; ActiveCampaign, an intelligent marketing platform; Mailchimp, a popular marketing tool and email service; AiTrillion, an all-in-one eCommerce platform; SendinBlue, a digital marketing platform for SMBs; EngageBay, a multi-feature eCommerce marketing tool; TargetBay, an eCommerce personalization suite; Drip, a multi-channel marketing platform; Ortto, an automated marketing platform; Moosend, an email marketing and automation platform; and GetResponse, which offers a free marketing tools suite.
How To Open A Omnisend Account?
To open an account on Omnisend, follow these steps:
- Visit the Omnisend website and click on Start Free.
- Enter a working email address. This email will be used for communication and can only be used to create one Omnisend account.
- Click Get Started.
- Add details about yourself, create a password for your account (at least 8 symbols and at least 1 digit), agree to the Terms of Use and Anti-spam Policy, and sign up for newsletters.
- Provide more details about your business and click Continue.
- Select your industry and click Continue.
- Check your email inbox for the activation verification link to complete your signup. The time it takes to receive the verification email may vary, so also check spam and promotions folders.
- Once you verify your email, you will be redirected to your Omnisend account.
Remember, you can connect multiple stores to one account. After signing up, you'll be on the Free plan that gives you access to all the Omnisend features. You can also download the Omnisend app from the store's platform and continue the signup process from there. After signing up, you can connect your store to your Omnisend account, explore the Knowledge Base to learn how to set up different features, manage your Account Settings, and study the Pricing Page. If you have any questions, the Customer Support Team is available 24/7.
If you wish to add multiple stores to one account or manage user access, you can do so in Account Management. You can also update your profile settings, manage user rights, billing information, and more. You can find your Brand ID directly from your Store Settings. This information will be required by the support team to troubleshoot any issues in your store.
Please note that this is a general guide and the exact steps may vary slightly depending on updates to the Omnisend website. Always refer to the official Omnisend Help Center for the most accurate and up-to-date information.
How does Omnisend help ecommerce brands grow?
Does Omnisend offer a free plan for email marketing?
Can I pay for Omnisend with a credit card?
What are the available plans on Omnisend?
Does Omnisend provide multi-store accounts?
How much does Omnisend cost?
Omnisend's pricing is structured into different tiers to cater to various business needs. The Free plan allows for up to 500 emails per month to 250 contacts. For businesses looking to expand their reach, the Standard plan starts at $16 per month, supporting 500 contacts and 6,000 emails per month. The Pro plan is designed for high-volume senders, beginning at $59 per month for 2,500 contacts, with unlimited emails and additional features like advanced reporting. Pro plan subscribers also benefit from free SMS credits equal to their monthly plan cost. All plans include 24/7 support, 250+ email templates, pre-built workflows, and integration with over 130 platforms.
What are the features of Omnisend's Pro plan?
The Omnisend Pro plan is designed for high-volume senders and includes a range of features to enhance email marketing campaigns. Subscribers to this plan can enjoy unlimited emails, unlimited web push notifications, and advanced reporting tools to analyze the performance of their campaigns. Additionally, the Pro plan offers 24/7 priority support and a success manager for accounts with a monthly spend from $400. Moreover, users receive free SMS credits each month, equivalent to the price of their monthly plan, which can be a significant cost-saving benefit for those who utilize SMS marketing extensively.
About Omnisend.com Prices and Cost?
Omnisend offers a variety of pricing plans suitable for different business needs. The Free plan is ideal for starting businesses or those wanting to try Omnisend. It allows users to send 500 emails/month to up to 250 contacts and publish up to 50 product reviews at no cost. The Standard plan, starting from $16/month, is best for growing and mid-size businesses focused on email marketing activities. It provides access to all Omnisend features, unlimited push notifications, up to 1,000 published product reviews, chat with live support, and a dedicated Customer Success Manager for businesses spending $400 a month. The Pro plan, starting from $59/month, is designed for high-volume senders who also use SMS in their marketing mix. It offers unlimited emails and push notifications, an unlimited number of product reviews, and free SMS for managing the whole customer experience. The Pro plan also includes dedicated support and a Customer Success Manager for businesses spending $400 a month. The total count of subscribers and non-subscribed contacts places a business in one of the billing tiers. Omnisend bills for subscribers and non-subscribers but does not charge for unsubscribers. Paid plans work as a monthly charge based on the current number of subscribers and non-subscribed contacts.
About Omnisend.com Payment Method?
Omnisend.com is an ecommerce marketing automation platform. It provides a system for online businesses to process electronic payments from customers. This involves the secure transfer of payment information and the authorization and capture of funds from the customer’s credit/debit cards, digital wallets, etc. There are three main elements involved in ecommerce payment processing on Omnisend:
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Payment Gateway: This service acts as a secure intermediary between an online business and a payment processor or bank. It securely captures and encrypts the customer’s payment information during checkout.
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Payment Processor: This is responsible for the actual processing of the payment transaction. It connects with the payment gateway to receive the encrypted payment information. The payment processor ensures that the funds are transferred from the customer’s account to the merchant’s.
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Merchant’s Account: This is the bank account that allows businesses to accept and receive electronic payments from customers. Typically, merchant accounts are integrated with the payment gateway.
The process works as follows: Customers select a payment method, provide their payment information, and securely transmit it to a payment gateway during ecommerce payment processing. The gateway encrypts the data and forwards it to a payment processor for verification, authorization, and transaction completion. The payment processor verifies the transaction details with the customer’s bank. The bank checks if the customer has sufficient funds or credit limit. Depending on the amount of funds, the bank approves or declines the transaction. It then sends the response back to the payment processor.
About Omnisend.com Popular Products and Services?
Omnisend is a popular platform for marketing automation, specializing in selling products to customers. It offers a range of services including email and SMS marketing, pre-built automation workflows, subscriber segmentation, A/B split testing, and detailed analytics. It also provides a central dashboard for managing all campaigns.
Omnisend offers several pricing plans, each with different features. The Free plan is best for starting businesses or for exploring Omnisend, offering 500 emails and 500 web push notifications per month for up to 250 contacts. The Standard plan is best for growing and medium-sized businesses focused on email marketing, offering 6,000 emails per month and unlimited web push notifications for up to 500 contacts. The Pro plan is best for high-volume senders aimed at adding extra power with SMS, offering unlimited emails and web push notifications for up to 2,500 contacts.
The platform integrates seamlessly with popular eCommerce tools including WooCommerce, allowing users to create campaigns that generate sales for their online stores. It also offers a large selection of customizable email templates, a code-free automation editor, and the ability to automatically generate discount codes.
The most popular pre-built workflows that Omnisend offers are: Welcome series, Product abandonment, Cart abandonment, Order confirmation, and Shipping confirmation. These workflows help businesses automate their marketing processes and engage with their customers more effectively.
In summary, Omnisend is a comprehensive marketing automation platform that offers a wide range of features to help businesses grow their online presence and increase their sales.
Omnisend.com Return Policy?
Omnisend.com has a detailed refund policy. The Standard and Pro plans are prepaid month-to-month subscription services with monthly payments. The subscription is automatically renewed at the end of the paid period unless it is explicitly canceled before the start of the new billing period. Charges paid by the Customer are non-refundable. However, refunds can be provided on the following occasions: a) customer was not using any features: collecting email addresses with signup forms and/or sending any emails with the system in the last month. In the latter case, the Customer (s) will be refunded for the last payment cycle. b) a customer has canceled the subscription before the new billing period starts, but it failed to cancel for some reason. c) a customer cannot use the features over the period they have paid for due to a system malfunction and unexpected issues caused by it. Unfortunately, unused monthly credits or the SMS credits purchased cannot be refunded.
As for the shipping policy, Omnisend.com lets you send an automated shipping confirmation message once your customer's order has been shipped. Each time a customer's order is shipped, they enter the workflow. Depending on the delay the store owner sets, the customer receives an email about it. Once the email is sent, the client exits the workflow. This automation can't be triggered retrospectively. The trigger for this workflow is preset and set to Order Fulfilled. This means that the order status should be pushed to Omnisend. This event also carries billing and shipping information about the customer's order. It may also carry a Tracking link. If your platform doesn't provide the tracking URL in the order details, you may use a third-party shipping application that can be integrated with Omnisend and your store platform. Shipping apps with direct integration. The shipping confirmation email doesn't have an exit condition, meaning the customer exits the flow after getting all the messages. However, you may also cancel the flow under certain conditions, for example, when the customer purchases a particular product, depending on the country they specify at the check-out page, or based on different order statuses. Since the Shipping Confirmation email should be sent for every order the customer places, this option is not recommended to be enabled.
How can I set up payments on Omnisend?
To set up payments on Omnisend, the following steps can be followed:
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Choose a payment processor: This is the first step in setting up ecommerce payment processing for your business. The payment processor is responsible for the actual processing of the payment transaction. It connects with the payment gateway to receive the encrypted payment information and ensures that the funds are transferred from the customer’s account to the merchant’s.
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Integrate the processor with your store: After choosing a payment processor, the next step is to integrate it with your store. This involves connecting your ecommerce platform with the payment processor. Omnisend integrates directly with most major ecommerce platforms, including Shopify, WooCommerce, BigCommerce, Wix, and others. The connection process is straightforward if your store is built on one of these platforms. For online stores built on custom ecommerce platforms, the connection is made via API.
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Make a test purchase: Once the payment processor is integrated with your store, it's important to make a test purchase to ensure that the setup is working correctly. This will help you identify any issues or errors that might occur during the payment process.
Remember, ecommerce payment processing refers to the system that enables online businesses to process electronic payments from customers. It involves the secure transfer of payment information and the authorization and capture of funds from the customer’s credit/debit cards, digital wallets, etc. There are mainly three elements involved in ecommerce payment processing: a payment gateway, a payment processor, and a merchant’s account. The payment gateway is a service that acts as a secure intermediary between an online business and a payment processor or bank. It securely captures and encrypts the customer’s payment information during checkout. The merchant’s account is the bank account that allows businesses to accept and receive electronic payments from customers. Typically, merchant accounts are integrated with the payment gateway.
How does Omnisend compare to other email marketing tools?
Omnisend is an omnichannel marketing automation tool that helps communicate with customers in a smart and personalized way. It offers amazing automation features, including the ability to set up automated messages based on customer behavior. For instance, sending a welcome email when someone signs up or a follow-up message after a purchase. This automation saves time and helps remain engaged with customers. Omnisend also allows segmenting the audience, meaning targeted messages can be sent to specific groups of customers. These messages can be tailored and made more relevant for each individual for better results. Tracking campaign results is also easy with Omnisend, so revenue can be attributed with campaigns. Such data can be invaluable in optimizing marketing campaigns.
Comparing to Mailchimp, a popular email marketing platform, it helps create and design beautiful emails using its drag-and-drop editor with ease—no coding skills required. It also has tons of templates to choose from so emails can look professional without any hassle. The platform also offers audience management, helping organize contacts and create different segments. Mailchimp gives insights into how emails are performing, allowing understanding what’s working and what needs improvement in email campaigns.
In comparison with other platforms like Campaign Monitor and Klaviyo, Omnisend stands out due to its advanced targeting capabilities and customer-centric approach. It provides an intuitive interface, making it easy for businesses to create automated campaigns that deliver personalized messages to their audience. However, to fully maximize Omnisend’s features, a certain level of technical skills is needed, which may pose challenges for beginners. Also, Omnisend's analytics is limited to email campaigns only. It does not provide a complete view of the customer journey. Compared to other email marketing tools, Omnisend has a limited number of templates for email campaigns. Despite these limitations, Omnisend could be the perfect marketing software for businesses looking for multi-channel communication to help increase their revenue.