Omnisend Reviews

Omnisend offers a variety of pricing plans suitable for different business needs. The Free plan is ideal for starting businesses or those wanting to try Omnisend. It allows users to send 500 emails/month to up to 250 contacts and publish up to 50 product reviews at no cost. The Standard plan, starting from $16/month, is best for growing and mid-size businesses focused on email marketing activities. It provides access to all Omnisend features, unlimited push notifications, up to 1,000 published product reviews, chat with live support, and a dedicated Customer Success Manager for businesses spending $400 a month. The Pro plan, starting from $59/month, is designed for high-volume senders who also use SMS in their marketing mix. It offers unlimited emails and push notifications, an unlimited number of product reviews, and free SMS for managing the whole customer experience. The Pro plan also includes dedicated support and a Customer Success Manager for businesses spending $400 a month. The total count of subscribers and non-subscribed contacts places a business in one of the billing tiers. Omnisend bills for subscribers and non-subscribers but does not charge for unsubscribers. Paid plans work as a monthly charge based on the current number of subscribers and non-subscribed contacts.

Omnisend.com is an ecommerce marketing automation platform. It provides a system for online businesses to process electronic payments from customers. This involves the secure transfer of payment information and the authorization and capture of funds from the customer’s credit/debit cards, digital wallets, etc. There are three main elements involved in ecommerce payment processing on Omnisend:

1. Payment Gateway: This service acts as a secure intermediary between an online business and a payment processor or bank. It securely captures and encrypts the customer’s payment information during checkout.

2. Payment Processor: This is responsible for the actual processing of the payment transaction. It connects with the payment gateway to receive the encrypted payment information. The payment processor ensures that the funds are transferred from the customer’s account to the merchant’s.

3. Merchant’s Account: This is the bank account that allows businesses to accept and receive electronic payments from customers. Typically, merchant accounts are integrated with the payment gateway.

The process works as follows: Customers select a payment method, provide their payment information, and securely transmit it to a payment gateway during ecommerce payment processing. The gateway encrypts the data and forwards it to a payment processor for verification, authorization, and transaction completion. The payment processor verifies the transaction details with the customer’s bank. The bank checks if the customer has sufficient funds or credit limit. Depending on the amount of funds, the bank approves or declines the transaction. It then sends the response back to the payment processor.

Omnisend.com offers a tiered pricing structure based on the number of contacts and the features required. The Free plan is suitable for businesses starting out or exploring Omnisend, with up to 500 emails per month for 250 contacts. The Standard plan, aimed at growing businesses, starts at $16 per month for 500 contacts and includes 6,000 emails per month. For high-volume senders, the Pro plan starts at $59 per month for 2,500 contacts, with unlimited emails and additional features like advanced reporting and a success manager. Pro plan subscribers also receive free SMS credits equivalent to their monthly plan cost. All plans include 24/7 support, 250+ email templates, pre-built workflows, and integration with over 130 platforms.

Omnisend.com is renowned for its ecommerce marketing automation services, which include email marketing, SMS messaging, and push notifications. Among the popular products are pre-built automation workflows for various customer engagement points such as welcome series, abandoned cart recovery, and post-purchase follow-ups. The platform also offers segmentation tools that allow for targeted campaigns based on customer behavior and purchase history. Another highlight is the popups and forms feature, including the interactive Wheel of Fortune, which helps in collecting leads and converting visitors. These services are complemented by detailed analytics and reporting tools that provide insights into campaign performance and sales metrics.

Omnisend is a popular platform for marketing automation, specializing in selling products to customers. It offers a range of services including email and SMS marketing, pre-built automation workflows, subscriber segmentation, A/B split testing, and detailed analytics. It also provides a central dashboard for managing all campaigns.

Omnisend offers several pricing plans, each with different features. The Free plan is best for starting businesses or for exploring Omnisend, offering 500 emails and 500 web push notifications per month for up to 250 contacts. The Standard plan is best for growing and medium-sized businesses focused on email marketing, offering 6,000 emails per month and unlimited web push notifications for up to 500 contacts. The Pro plan is best for high-volume senders aimed at adding extra power with SMS, offering unlimited emails and web push notifications for up to 2,500 contacts.

The platform integrates seamlessly with popular eCommerce tools including WooCommerce, allowing users to create campaigns that generate sales for their online stores. It also offers a large selection of customizable email templates, a code-free automation editor, and the ability to automatically generate discount codes.

The most popular pre-built workflows that Omnisend offers are: Welcome series, Product abandonment, Cart abandonment, Order confirmation, and Shipping confirmation. These workflows help businesses automate their marketing processes and engage with their customers more effectively.

In summary, Omnisend is a comprehensive marketing automation platform that offers a wide range of features to help businesses grow their online presence and increase their sales.

Omnisend.com accepts various forms of payment methods to accommodate its users. Customers can make payments using VISA cards, which include credit, debit, and prepaid options. Additionally, MasterCard users are also welcomed, with the same range of credit, debit, and prepaid card types accepted. For those preferring American Express, Omnisend supports credit and prepaid card payments. However, it is important to note that some card types are not supported, specifically Discover, Diners Club, JCB, and UnionPay cards.

Omnisend.com has a detailed refund policy. The Standard and Pro plans are prepaid month-to-month subscription services with monthly payments. The subscription is automatically renewed at the end of the paid period unless it is explicitly canceled before the start of the new billing period. Charges paid by the Customer are non-refundable. However, refunds can be provided on the following occasions: a) customer was not using any features: collecting email addresses with signup forms and/or sending any emails with the system in the last month. In the latter case, the Customer (s) will be refunded for the last payment cycle. b) a customer has canceled the subscription before the new billing period starts, but it failed to cancel for some reason. c) a customer cannot use the features over the period they have paid for due to a system malfunction and unexpected issues caused by it. Unfortunately, unused monthly credits or the SMS credits purchased cannot be refunded.

As for the shipping policy, Omnisend.com lets you send an automated shipping confirmation message once your customer's order has been shipped. Each time a customer's order is shipped, they enter the workflow. Depending on the delay the store owner sets, the customer receives an email about it. Once the email is sent, the client exits the workflow. This automation can't be triggered retrospectively. The trigger for this workflow is preset and set to Order Fulfilled. This means that the order status should be pushed to Omnisend. This event also carries billing and shipping information about the customer's order. It may also carry a Tracking link. If your platform doesn't provide the tracking URL in the order details, you may use a third-party shipping application that can be integrated with Omnisend and your store platform. Shipping apps with direct integration. The shipping confirmation email doesn't have an exit condition, meaning the customer exits the flow after getting all the messages. However, you may also cancel the flow under certain conditions, for example, when the customer purchases a particular product, depending on the country they specify at the check-out page, or based on different order statuses. Since the Shipping Confirmation email should be sent for every order the customer places, this option is not recommended to be enabled.

Omnisend.com's approach to product returns is centered on simplicity and transparency for the customer. The return policy is clear, informing customers of the timeframe they have to initiate a return after receiving an order. It outlines the rules and restrictions, such as who is responsible for return shipping costs and which items are eligible for return or exchange. In terms of shipping, during the holiday season, customers expect an extended return window, with the average expectation being 32 days from the point of sale. This is particularly relevant for purchases made in mid-November, as the holiday season may extend the return period beyond the typical timeframe.

Some notable alternatives to Omnisend that offer similar email marketing and automation services include Klaviyo, which is known for its email and SMS marketing platform; ActiveCampaign, an intelligent marketing platform; Mailchimp, a popular marketing tool and email service; AiTrillion, an all-in-one eCommerce platform; Sendinblue, a digital marketing platform for SMBs; Engagebay, a multi-feature eCommerce marketing tool; TargetBay, an eCommerce personalization suite; Drip, a multi-channel marketing platform; Ortto, an automated marketing platform; Moosend, an email marketing and automation platform; and GetResponse, which offers a free marketing tools suite.

Omnisend supports the following payment methods: Visa (credit, debit, prepaid), MasterCard (credit, debit, prepaid), and American Express (credit, prepaid). Please note that Discover, Diners Club, JCB, and UnionPay cards are not supported.